Jeffree Star
Born 1985 · Age 40
American makeup artist, internet personality, entrepreneur and former singer-songwriter; founder and owner of Jeffree Star Cosmetics.
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Life & Career Timeline
Born Jeffrey Lynn Steininger Jr.
Born in Los Angeles County, California (later legally changed name to Jeffree Star).
Father passed away (reported, childhood milestone)
Sources indicate his father died when Jeffree was about six, an event often cited as formative in his upbringing.
Began experimenting with mother's makeup in junior high
He says he started experimenting with and wearing his mother's makeup to school during junior high, an early influence on his career.
Graduated Pacifica High School
Graduated from Pacifica High School in Garden Grove, California.
Legally changed name to Jeffree Star
After graduating high school he legally changed his name from Jeffrey Steininger Jr. to Jeffree Star.
Started working as makeup artist / model / musician in LA
Supported himself with makeup artistry, modeling and music jobs in Los Angeles after high school.
Featured on Hollywood Undead song
Featured on Hollywood Undead's song 'Turn Off The Lights'.
Started YouTube channel (jeffreestar)
Began publishing videos on YouTube; channel later became a key marketing platform for his brand.
MySpace prominence and viral photoshoots
Used MySpace to build a large fanbase; photoshoots frequently gained over 50,000 comments and established early fame.
Appeared on LA Ink (TV)
Appeared as himself on LA Ink (2 episodes).
Released EP 'Plastic Surgery Slumber Party'
Self-released digital EP.
True Colors Tour (advertised part of lineup)
Advertised as part of the True Colors Tour 2007 (tour traveled 15 cities across US and Canada to coincide with Pride month).
Worked with other musical performers (collaborations)
Collaborated with Blood on the Dance Floor, Deuce, Millionaires and Larry Tee on music projects and features (various dates across late 2000s/early 2010s).
Released EP 'Cupcakes Taste Like Violence'
Released CD and digital download EP on Popsicle label.
Beauty Killer peaks on Billboard Top Electronic Albums
The album peaked at number 7 on the US Billboard Top Electronic Albums chart.
Embarked on world tours to promote music
Promoted 'Beauty Killer' with multiple world tours.
Released debut studio album 'Beauty Killer'
Debut studio album included 'Lollipop Luxury' (remix features Nicki Minaj).
Appeared in Kesha's 'Take It Off' (second version) video
Cameo appearance in the second version of Kesha's music video.
Signed to KonLive
Signed to KonLive with plans for a second album (which was never released).
YouTube: 100,000 subscribers (Creator Award)
Received the silver Creator Award for reaching 100k subscribers.
Released EP 'Virginity'
Released 'Virginity' EP on Popsicle label (digital download).
Released EP 'Mr. Diva'
Released 'Mr. Diva' EP (digital download, vinyl) via Popsicle / KonLive distribution.
Left the music industry
Abruptly left music industry by 2013; plans for second KonLive album never materialized.
Released single 'Love to My Cobain'
Single released as part of Lollipop Killer material.
First product release: Velour Liquid Lipsticks
First cosmetics release was a collection of Velour Liquid Lipsticks, followed by palettes, scrubs and accessories.
Founded Jeffree Star Cosmetics
Launched e-commerce makeup brand 'Jeffree Star Cosmetics'; he later said he used remaining savings to start the brand.
Appeared in feature film 'What Now'
Acted in the feature film 'What Now' (credited in filmography).
Started relationship with Nathan Schwandt
Began long-term relationship with model and social media personality Nathan Schwandt.
YouTube: 1,000,000 subscribers (Creator Award)
Reached 1M subscribers and received the Gold Creator Award.
Podcast / appearance: Shane and Friends
Appeared on Shane Dawson's 'Shane and Friends' (filmography credit).
YouTube: 10,000,000 subscribers (Diamond Creator Award)
Reached 10M subscribers and received the Diamond Creator Award.
Shane Dawson docuseries 'The Secret World of Jeffree Star'
Five-part docuseries with Shane Dawson that chronicled Jeffree's life and business; increased visibility for the brand.
Jeffree Star Cosmetics stocked at Morphe (East Coast)
First East Coast retailer carrying Jeffree Star Cosmetics: Morphe store at Westfield Garden State Plaza, Paramus, NJ.
Forbes: Earned $18 million from YouTube in 2018
Forbes revealed he earned $18M from YouTube in 2018, ranking him the fifth-highest-paid YouTuber that year.
Nominated: Shorty Awards (YouTuber of the Year)
Named as a nominee for the Shorty Awards (YouTuber of the Year) - nomination list published January 2020 for the 2020 awards cycle.
Docuseries 'The Beautiful World of Jeffree Star'
Docuseries (8 episodes) documenting business/product launches and lifestyle.
Nominated: Streamy Awards (Beauty category)
Nominated at the 9th Streamy Awards in the Beauty category.
Collaboration: 'Conspiracy' collection with Shane Dawson
High-profile collaboration/collection with Shane Dawson that generated significant sales and press.
Launched 'Blue Blood' eyeshadow palette (collection)
One of the brand's major product releases was the Blue Blood eyeshadow palette, widely publicized and sold out quickly.
Accusations reported (Kat Tenbarge, Insider)
October 2020 report detailed multiple allegations including sexual assault and hush-money payments; Jeffree denied allegations.
Purchased Hidden Hills mansion (reported)
Reported purchase of a Hidden Hills, CA mansion for approximately $14.6 million (reported in 2020 sources).
Reported acquisition: 70-acre Wyoming ranch (reported)
Sources report purchase of a large ranch property (approx. 70 acres) in Wyoming as part of his move/investments.
Lipstick Nazi images resurfaced and apology
In June 2020 images and an archive of his former website 'Lipstick Nazi' resurfaced; Jeffree apologized.
Split from Nathan Schwandt
Announced the end of his relationship with Nathan Schwandt (relationship was from 2015 to January 2020).
Moved / resides in Casper, Wyoming (reported)
As of December 2020, reported to be residing in Casper, Wyoming (later associated with a large Wyoming property).
Leaked documents show a $45,000 payment to an accuser
Leaked documents reported that a Jeffree Star Cosmetics executive paid $45,000 to one of Jeffree's accusers.
Sold Hidden Hills mansion (reported)
Reported sale of Hidden Hills mansion for approximately $15.5 million (purchase reported in 2020 for $14.6M).
YouTube metrics: ~15.8M subscribers and ~2.5B views (reported)
As of December 2023, Jeffree's YouTube channel reported approximately 15.8 million subscribers and over 2.5 billion views.
Returned to music (announced)
Announced his return to the music industry via the Beauty Killer anniversary release and new material.
Net worth estimate reported by secondary sources
Several secondary sources (summaries compiled in 2024) estimate Jeffree Star's net worth around $200 million, driven largely by Jeffree Star Cosmetics, YouTube, product collaborations and real estate.
Announced 15th Anniversary re-release of 'Beauty Killer'
Announced re-release of 2009 album 'Beauty Killer' with 3 new songs, a 'Beauty Killer' mini-eyeshadow palette, and a digital EP 'Lollipop Killer'; pre-orders and physical formats (CD/vinyl) announced.
Key Achievement Ages
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