Zoe Sugg
Born 1990 · Age 35
English media personality, entrepreneur and author (aka Zoella). Began blogging/YouTube in 2009; built beauty/homeware brands; bestselling novelist and co-author of YA duology.
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Life & Career Timeline
Born in Lacock, Wiltshire
Zoë Elizabeth Sugg born in Lacock, Wiltshire, England.
Extra in Harry Potter and the Philosopher's Stone
Appeared as 'Girl in Potion Class' (film extra).
Extra in Harry Potter and the Chamber of Secrets
Appeared as a Slytherin student (film extra).
Registered YouTube channel (Zoella280390)
Registered a YouTube channel under the name Zoella280390 but did not post.
Blog reaches ~1,000 followers
By end of 2009 the Zoella blog had roughly a thousand followers.
Launched 'Zoella' blog
Started fashion/beauty/lifestyle blog 'Zoella' while working as an apprentice at an interior design company.
First blog post 'I LOVE LUSH'
Early blog content included a review of LUSH products bought by then-boyfriend for Valentine's Day.
Posted first YouTube video
Uploaded '60 Things In My Bedroom' — first YouTube video on main channel; working at New Look at the time.
StyleHaul network membership / representation
Became a member of the Style Haul network and later represented by Dominic Smales at Gleam Futures (representation cited during rise).
Wins Cosmopolitan Blog Award
Won the 2011 Cosmopolitan Blog Award in 'Best Established Beauty Blog'.
YouTube Silver Play Button (100k subs)
Reached 100,000 subscribers on YouTube (Creator Award).
Won Radio 1 Teen Award (2011)
Awarded at the Radio 1 Teen Awards (Best British Vlogger / Choice Web Star categories across years).
Won 'Best Beauty Vlogger' (Cosmopolitan/Blog Awards)
Won Best Beauty Vlogger award (2012).
Launched Louella makeup brush business
Set up Louella (makeup brush line) with fellow YouTuber Sprinkle of Glitter.
Opens up about anxiety (video)
Published 'Dealing with Panic Attacks & Anxiety' video which gained millions of views; raised visibility on mental health.
Created 'MoreZoella' vlog channel
Launched second channel MoreZoella focused on vlogs; first vlog 'Zoe & Darcy Day'.
Named among Britain's most influential Tweeters
The Daily Telegraph listed her among Britain's most influential Twitter users.
Radio 1 Teen Awards wins
Won 'Best British Vlogger' at Radio 1 Teen Awards (2013).
Named National Citizen Service ambassador
Appointed as one of the National Citizen Service's ambassadors to promote the youth service.
Reached 1 million YouTube subscribers
Main channel hit the 1,000,000 subscriber milestone and celebrated with a montage video.
Publicly confirms relationship with Alfie Deyes
Confirmed dating fellow YouTuber Alfie Deyes; they later became a major influencer couple.
Won Teen Choice Award – Choice Web Star: Fashion/Beauty
Won Teen Choice Award in the Choice Web Star: Fashion/Beauty category (2014).
Nickelodeon Kids' Choice Award – UK Favourite Vlogger
Won the Nickelodeon Kids' Choice Award for UK Favourite Vlogger (2014).
Madame Tussauds wax figure (mentioned)
Mentioned to have a wax figure at Madame Tussauds (date not specified in text).
TV appearance: Loose Women panellist
Appeared as a guest panellist on daytime chat show Loose Women (June 2014).
Signs two-book deal with Penguin Books
Signed a two-book deal with Penguin; North American rights by Atria.
TV appearance discussing social anxiety on This Morning
Discussed social anxiety and panic attacks on This Morning (July 2014).
Launched Zoella Beauty (bath & body)
Released first Zoella Beauty bath-and-beauty range in September 2014; described as the year's biggest beauty launch.
Featured in YouTube UK's prime-time ad campaign
Appeared alongside The Slow Mo Guys and Vice News in UK prime-time YouTube adverts.
Band Aid 30: 'Do They Know It's Christmas?'
Featured on the charity single Band Aid 30 to raise funds for the Ebola crisis; single debuted at No.1 (Nov 2014).
Sunday Times report: earned £400,000 in six months
Media reported Sugg earned £400,000 in the previous six months (reported Nov 2014).
Published debut novel 'Girl Online'
Released Girl Online; broke record for highest first-week sales for a debut novelist with 78,109 copies sold that week.
Penguin admits editorial help on 'Girl Online' (ghostwriting controversy)
Publisher confirmed Sugg 'did not write Girl Online on her own', prompting media debate and an online break.
Blog traffic milestone (cumulative)
As of Sep 2015 the Zoella blog had received over 540 million total visits (reported figure).
Included in Debrett's 500 (2015)
Named in Debrett's 500 list of the most influential people in Britain under the New Media category (2015).
Appeared on Comic Relief's The Great British Bake Off
Competed in the Comic Relief special of The Great British Bake Off (2015).
Published 'Girl Online: On Tour' (sequel)
Released second book in Girl Online series on 20 October 2015.
Director roles: ZS Beauty Ltd & ZS Lifestyle Ltd
Listed as a director of ZS Beauty Ltd and ZS Lifestyle Ltd (companies linked to her product ranges) since 2016.
YouTube Creator Award – 10 million subscribers acknowledged
Received the Creator Award corresponding with surpassing 10M subscribers (2016).
Launched 'Sugg Life' merch with brother Joe
Released 'Sugg Life' branded merchandise in collaboration with The Creator Store (late 2016).
Launched 'Sweet Inspirations' Zoella Beauty range
Released the 'Sweet Inspirations' edition of Zoella Beauty (May 2016); followed by other themed ranges.
Reached 10 million YouTube subscribers
Main channel hit 10 million subscribers (Creator Award gold/platinum milestone celebrated July 2016).
Launched Zoella Lifestyle homeware range
Released home-ware products including stationery, candles and reed diffusers (Sept 2016).
Media-reported net worth and earnings (Independent)
The Independent reported she earned ~£50,000 monthly and had an approximate net worth of £3 million (Oct 2016).
Published 'Girl Online: Going Solo' (third book)
Released third instalment in her Girl Online series (17 Nov 2016).
Named most influential influencer by Fizziology
Fizziology ranked her as number one most influential based on cross-platform reach and engagement (Mar 2017).
Released 'Jelly & Gelato' Zoella Beauty range
Launched the 'Jelly & Gelato' product range (July 2017).
Announced Christmas lifestyle product range (incl. advent calendar)
Announced seasonal lifestyle range including a 12-door advent calendar (Aug 2017).
Apologised for offensive historical tweets
Public apology after old social media posts (2009–2012) mocking groups resurfaced in Nov 2017.
Advent calendar controversy & backlash
Faced criticism for a £50 12-door advent calendar sold in retailers; media backlash and retailer price cut reported Nov 2017.
Sugg Life pop-up collaboration (Creator Store)
The Creator Store opened a Covent Garden pop-up selling limited edition 'Sugg Life X PB' merchandise (Aug 2017 pop-up; Sugg Life active late 2016–2017).
Co-founded A to Z Creatives & A to Z Merchandise (director)
Sugg and Alfie Deyes listed as directors of A to Z Creatives and A to Z Merchandise, a Brighton-based brand agency (2018).
Director of Crew Live Limited (Hello World organisers)
Listed as a director of Crew Live Limited, company responsible for YouTube convention Hello World (2018).
Published 'Cordially Invited' (non-fiction)
Released Cordially Invited (Oct 2018) — advice on entertaining and hosting (Hodder & Stoughton acquired rights Feb 2018).
Nominated – Global Awards (Social Media Superstar)
Nominated alongside her brother Joe for Social Media Superstar at the 2019 Global Awards.
Makeup collaboration with ColourPop announced
Announced a limited-edition makeup range with ColourPop Cosmetics inspired by 70s fashion (Feb 2019).
Launched Filmm mobile app (co-developer)
Announced Filmm, a mobile photography/video editing app co-developed with Elsie Larson and Emma Chapman (Apr 2019).
Collaborated with Etsy on curated homeware range
Released a homeware collection co-curated with independent Etsy sellers (Aug 2020).
Published 'The Magpie Society: One for Sorrow' (co-author)
Released YA novel co-written with Amy McCulloch; Zoë wrote character Ivy's perspective (29 Oct 2020).
Published 'The Magpie Society: Two for Joy' (sequel)
Released the sequel to One for Sorrow (2021), completing the duology with Amy McCulloch.
Birth of first child
Welcomed first daughter with partner Alfie Deyes (August 2021).
Engaged to Alfie Deyes
Announced engagement to long-term partner Alfie Deyes (September 2023).
Birth of second child
Welcomed second daughter (December 2023).
Net worth estimate (public sources)
Public estimates around this period (2024) place net worth at roughly $4M USD (various online sources citing assets, brand revenue).
Key Achievement Ages
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