Yuya
Born 1993 · Age 32
Mexican beauty vlogger and YouTuber known as Yuya. Launched a popular makeup channel in 2009 and expanded into books, fragrance and cosmetics; notable for large subscriber base and participation in UN campaigns.
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Life & Career Timeline
Family: brother Sergio (has a YouTube channel)
Yuya has a brother, Sergio, who also runs a YouTube channel (family detail; date of his channel not specified).
Nickname 'Yuya' given by uncle
Her uncle gave her the nickname 'Yuya' after the Mexican TV character 'Yuya, la gorda' (childhood anecdote).
Given name 'Mariand' explained
Her given name Mariand is a combination of her parents' names, Maribel and Andrés (family detail from early life).
Born in Cuernavaca, Morelos, Mexico
Mariand Castrejón Castañeda (nicknamed Yuya) was born in Cuernavaca, Morelos, Mexico to parents Maribel and Andrés.
Won YouTube make-up contest at age 16
Yuya won a YouTube make-up contest when she was 16; this preceded her channel creation and helped launch her online career.
Created YouTube channel 'lady16makeup'
Yuya created her YouTube channel (originally called 'lady16makeup'), marking the start of her public career as a beauty vlogger.
Years active: began online career
Listed as active from 2009–present; 2009 is the start of her professional online activity.
YouTube Creator Award: 100,000 subscribers (Silver Play Button)
Recognized by YouTube upon reaching 100,000 subscribers (creator award date listed as 2014 in the source).
Recognized as Mexico's most profitable YouTuber (profile)
Profiled (February 2015) as 'Mexico's most profitable YouTuber', a recognition of her commercial success and brand deals.
YouTube Creator Award: 1,000,000 subscribers (Gold Play Button)
Reached 1,000,000 subscribers and received the gold creator award (source lists year as 2015).
Published book 'Los secretos de Yuya'
Released her first book, 'Los secretos de Yuya', published by Planeta (listed as 2015).
Launched perfume '#True' (Cyzone)
Released perfume named '#True' in partnership with Cyzone; media reported the fragrance launch on July 31, 2015.
YouTube Creator Award: 10,000,000 subscribers (Diamond/Red play button equivalent)
Source lists a 10,000,000-subscriber milestone in 2016 (creator award milestone reported).
Published book 'Las confesiones de Yuya'
Second book 'Las confesiones de Yuya' published by Planeta (listed as 2016).
Joined United Nations Sustainable Development Action Campaign
In March 2016, Yuya was one of seven female YouTube creators to join the UN's campaign aiming to achieve gender equality and empower women and girls.
Released makeup collection
Launched a branded makeup collection reported by InStyle México on October 27, 2017.
Breakup with Beto Pasillas
Her relationship with fellow YouTuber Beto Pasillas ended; media reported the breakup in June 2019.
Began dating singer Siddhartha
Reported to have started a relationship with singer Siddhartha in August 2019.
Uploaded pregnancy experience video
Uploaded a video to her YouTube channel sharing her experience with pregnancy (timed with the June 2021 announcement).
Announced pregnancy via Instagram
On June 12, 2021 Yuya announced she was pregnant and shared the news on social media and via a YouTube video about her pregnancy experience.
Public profile and continued influence
By mid-2022 Yuya remains a leading Spanish-language beauty vlogger, with major brand launches, books, and UN involvement marking her career.
Subscriber and view milestone (snapshot)
Wikipedia snapshot dated July 24, 2022 lists Yuya with 24.9 million subscribers and 2.5 billion views on YouTube.
Key Achievement Ages
Explore what Yuya and others achieved at these notable ages:
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