Simon Jacquemus
Born 1990 · Age 35
French fashion designer; founder and creative director of the Jacquemus label, known for playful, minimalist designs and high-profile runway shows and collaborations.
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Life & Career Timeline
Born in Salon-de-Provence, France
Simon Porte Jacquemus was born into a family of farmers in Salon-de-Provence and grew up in Mallemort in southern France.
Moved to Paris and enrolled at ESMOD
At age 18 he moved to Paris and studied for a few months at École supérieure des arts et techniques de la mode (ESMOD).
Left ESMOD to work at Citizen K magazine
Left the ESMOD program after a few months to take a position as an artist manager's assistant at Citizen K fashion magazine.
Mother's death (prompted career change)
The sudden death of his mother (her maiden name would later become his brand) prompted him to pursue fashion design full-time.
Founded Jacquemus fashion label
Launched his eponymous label using his mother's maiden name; company founding and start of professional career (commonly dated 2009).
Promoted designs at Vogue's Fashion's Night Out
Promoted his creations by having friends wear his designs in shops during Vogue's Fashion Night Out in Paris.
Worked at Comme des Garçons store to finance business
Worked in the Comme des Garçons store to help finance his fledgling fashion label after gaining support from Rei Kawakubo and Adrian Joffe.
Invited to present at Paris Fashion Week
Jacquemus was invited to present a collection during Paris Fashion Week, marking important industry recognition.
First retail stockists carry Jacquemus
Early commercial placements: pieces carried by boutiques such as Opening Ceremony (New York), Broken Arm (Paris), Gago (Aix-en-Provence) and Dover Street Market (London).
Designed capsule collection for La Redoute
Collaborated with French retailer La Redoute to design an accessible collection.
Published photography book 'La Grande Motte'
Published a photography book titled 'La Grande Motte' in tandem with the Spring/Summer 2014 collection, drawing on childhood memories of the Languedoc-Roussillon seaside resort.
Finalist, LVMH Prize
Named a finalist in the prestigious LVMH Prize for young designers.
Special Jury Prize, LVMH Prize
Awarded the Special Jury Prize at the LVMH Prize, raising his profile internationally.
Expanded accessories: handbags & hats (brand growth)
Jacquemus expanded its product categories to include handbags and hats as the brand scaled product offerings.
Launched footwear line
Introduced a line of footwear, extending the brand's product range beyond clothing and accessories.
Fashion Director's Choice Award, Elle Style Awards
Received the Fashion Director's Choice Award at the Elle Style Awards.
Invited to stage catwalk in Marseille
Invited by the Maison Méditerranéenne des Métiers de la Mode to stage a catwalk in his native Marseille.
Announced menswear; S/S 2018 'La Bomba' gains retail traction
Announced the launch of a men's line (first collection presented in 2019); Spring/Summer 2018 collection ('La Bomba') was picked up by major retailers including Selfridges, Moda Operandi and Net-a-Porter.
Launched first menswear collection
Debuted the brand's first menswear collection (announced 2018, first collection in 2019).
Opened restaurant 'Citron' at Galeries Lafayette Champs-Élysées
Opened 'Citron', a restaurant located in the new Galeries Lafayette flagship on the Champs-Élysées (former Virgin Megastore location).
10th anniversary runway in lavender field ('Le coup de soleil')
Organized a large show to celebrate ten years of the brand, presenting the 'Le coup de soleil' collection in a lavender field.
Spring/Summer 2021 show in wheat field with 100 guests
Staged the Spring/Summer 2021 show in a wheat field ~1 hour outside Paris during the COVID-19 pandemic, with only 100 guests in attendance.
Puig acquires ~10% stake (later bought back)
Spanish group Puig acquired approximately a 10% stake in Jacquemus intending to partner on a beauty venture; the plan was later aborted and Jacquemus subsequently bought back the stake.
Jacquemus buys back Puig minority stake
After the Puig beauty plan was aborted, Jacquemus bought back the ~10% stake from Puig, restoring more control.
Nike collaboration previewed (women-focused capsule)
Nike announced a women-focused collection with Jacquemus; the collaborative capsule was first previewed in mid-May 2022.
Married Marco Maestri
Simon Porte Jacquemus married French digital agent Marco Maestri at Charleval town hall, Bouches-du-Rhône.
Brand operates flagship stores in Paris, SoHo and London
By this period the brand had brick-and-mortar stores on Avenue Montaigne (Paris), SoHo (New York) and New Bond Street (London).
Nike collaboration continues — JF1 sneakers unveiled
Nike and Jacquemus unveiled a new pair of collaborative sneakers called the JF1 as part of ongoing partnership.
Beyoncé wore Jacquemus at Marseille Vélodrome show
Beyoncé was dressed by Jacquemus when she performed at Marseille's Vélodrome, increasing brand visibility.
Fall 2023 collection at Palace of Versailles
Presented the brand's Fall 2023 ready-to-wear collection at the Palace of Versailles, a high-profile runway event and brand elevation move.
Show at Fondation Maeght and 'pop luxury' elevation
Staged a cultural outing at Fondation Maeght as part of a brand push towards upmarket positioning.
Brand surpasses €200M in sales and employs 250+
Reported in February 2024 that Jacquemus had exceeded €200 million in sales and employed over 250 people, marking a major commercial milestone.
Named Chevalier des Arts et des Lettres
Awarded the Chevalier des Arts et des Lettres for contributions to the arts and culture.
Birth of twins (son and daughter)
Simon and Marco Maestri announced the birth of their twins on April 22, 2024.
Opened first US boutique in SoHo, New York
Grand opening of Jacquemus' first U.S. boutique in New York's SoHo neighborhood, met with large consumer interest.
Reported to be seeking a minority investor (company strategy)
As the company prepared for further expansion (including a London opening), reports suggested Jacquemus was seeking a minority investor.
Spoke at BoF VOICES 2024
Joined Imran Amed at BoF VOICES 2024 to discuss building an independent fashion business and future growth plans.
Sarah Benady reported to become CEO
Reports in January 2025 indicated Sarah Benady (former president of Céline North America) would take the CEO position at Jacquemus.
Announced L'Oréal beauty partnership; L'Oréal minority investment
Jacquemus announced a beauty line in partnership with L'Oréal; L'Oréal invested to retain a minority stake in the brand (February 2025).
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