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Shira Lazar

Shira Lazar

Born 1983 · Age 42

Canadian television personality, actress, writer, video blogger, and founder of the digital media brand What's Trending. Emmy-nominated and active in digital media, speaker, wellness entrepreneur and Web3 advisor.

Total Events
60
Career Span
42 years
Peak Net Worth
$2,100,000

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Life & Career Timeline

1983Age 0

Born in Montreal, Quebec, Canada

Shira Lazar was born to Jewish parents in Montréal, Québec, Canada.

5/6/1983Source
Confidence
99%
2000Age 17

Identified family relation: stepsister of Dov Charney

Is stepsister of American Apparel founder Dov Charney (family relation noted; timing is not an event but a personal fact relevant to biography).

1/1/2000Source
Confidence
90%
2001Age 18

Graduated St. George's High School (approx.)

Completed secondary education at St. George's High School in Montreal (year estimated based on typical age).

1/1/2001Net Worth: $2,000Source
Confidence
35%
2003Age 20

Studied at Dawson College; worked on campus newspaper

Attended Dawson College and worked on The Plant (Daily Planet) newspaper (attendance years estimated).

1/1/2003Net Worth: $5,000Source
Confidence
40%
2004Age 21

Started media career: Host of '1st Person' on CSTV

Began media career hosting the College Sports Television program '1st Person'.

1/1/2004Net Worth: $15,000Source
Confidence
95%
2004Age 21

Moved toward Emerson College / Early college years (approx.)

After Dawson College, moved to Boston to attend Emerson College to study TV/Video Production (enrollment years approximate).

1/1/2004Net Worth: $8,000Source
Confidence
40%
2005Age 22

BA in TV/Video Production from Emerson College (approx. graduation)

Obtained a BA in TV/Video Production from Emerson College (graduation year estimated based on career timeline).

1/1/2005Net Worth: $12,000Source
Confidence
45%
2005Age 22

Host/Producer at Music Plus TV; Yahoo! Q&A Videos

Became a host and producer for Music Plus TV and hosted celebrity Q&A videos on Yahoo!.

1/1/2005Net Worth: $22,000Source
Confidence
90%
2006Age 23

Developed and hosted MSN.com TasteMaker (online reality competition)

Created and hosted an online reality competition for MSN.com called TasteMaker (year estimated within mid-2000s career span).

1/1/2006Net Worth: $35,000Source
Confidence
75%
2006Age 23

Contributor to Hollywood.com and LA Confidential Oscar preview

Wrote feature pieces for Hollywood.com and the Oscars awards night preview for Los Angeles Confidential.

1/1/2006Net Worth: $30,000Source
Confidence
90%
2008Age 25

Began hosting 'LX TV' on NBC4 Los Angeles

Started hosting 'LX TV', a lifestyle entertainment show for NBC4 Los Angeles (April 2008).

4/1/2008Net Worth: $60,000Source
Confidence
95%
2009Age 26

CBSNews.com blogger: 'OnTheScene' (first vlogger/blogger for CBSNews.com)

Covered technology and media trends in a blog for CBSNews.com called 'OnTheScene'; noted as CBSNews.com's first vlogger/blogger (c.2009).

1/1/2009Net Worth: $80,000Source
Confidence
90%
2009Age 26

Co-founded DISRUPT/GROUP (digital production company)

Co-founded DISRUPT/GROUP, a digital production company producing online content including The Partners Project (year approximate to late 2000s).

1/1/2009Net Worth: $90,000Source
Confidence
70%
2009Age 26

Contributor to Travel Channel 'Confessions of a Travel Writer'

Featured writer and blogger on Travel Channel's 'Confessions of a Travel Writer'.

1/1/2009Net Worth: $95,000Source
Confidence
90%
2009Age 26

Hosted 'This Week in YouTube' for Mahalo.com

Became the host of the Mahalo.com online weekly video program 'This Week in YouTube'.

1/1/2009Net Worth: $75,000Source
Confidence
95%
2010Age 27

Named one of Wired's 'Sexiest Geeks' (nomination)

Nominated/listed by Wired as one of the sexiest geeks of 2010.

1/1/2010Net Worth: $130,000Source
Confidence
90%
2010Age 27

Guest speaker at Mashable & CNN Media Summit

Spoke at the Mashable and CNN Media Summit, discussing digital media trends (2010).

1/1/2010Net Worth: $120,000Source
Confidence
95%
2011Age 28

Featured in Fast Company: 'Most Influential Women in Technology'

Fast Company named Shira Lazar among the Most Influential Women in Technology (2011).

1/1/2011Net Worth: $200,000Source
Confidence
95%
2011Age 28

Featured on Huffington Post 'Women in Tech' series

Included in Huffington Post's 'Women in Tech You Need to Follow' series (2011).

1/1/2011Net Worth: $230,000Source
Confidence
95%
2011Age 27

Hosted online red carpet for the 53rd Annual Grammy Awards

Served as the online red carpet host for the 2011 Grammy Awards live stream.

2/1/2011Net Worth: $210,000Source
Confidence
95%
2011Age 27

Hosted Oscars.com live stream red carpet/backstage coverage

Hosted live stream red carpet and backstage access for the 2011 Oscars coverage on oscars.com.

3/2/2011Net Worth: $215,000Source
Confidence
95%
2011Age 28

Launched 'What's Trending' (host, executive producer, creator)

Started hosting and producing 'What's Trending', a weekly live interactive online talk show covering the most popular videos and internet trends.

5/17/2011Net Worth: $180,000Source
Confidence
99%
2011Age 28

Hosted Macy's 'Fashion's Night Out'

Hosted Fashion's Night Out for Macy's (September 2011).

9/1/2011Net Worth: $235,000Source
Confidence
90%
2011Age 28

Started 'Social Media Breakdown' weekly blog on Entrepreneur

Began a weekly blog series on Entrepreneur titled 'Social Media Breakdown' (Sep 20, 2011).

9/20/2011Net Worth: $230,000Source
Confidence
96%
2011Age 28

Launched anti-bullying campaign with MTV's 'A Thin Line' (#StopBullying)

In partnership with MTV's A Thin Line campaign, began anti-bullying campaign using Twitter hashtag #StopBullying (Oct 2011).

10/1/2011Net Worth: $240,000Source
Confidence
95%
2011Age 28

Profiled in Forbes interview

Interviewed by Forbes (Leslie Bradshaw) highlighting her pioneering role in vlogging and online correspondence (Dec 6, 2011).

12/6/2011Net Worth: $250,000Source
Confidence
95%
2012Age 29

Listed on Variety's Women's Impact Report (Creatives)

Named in Variety's Women's Impact Report 2012 under the Creatives category.

1/1/2012Net Worth: $320,000Source
Confidence
95%
2012Age 29

What's Trending: expanded production & visibility milestones

Between 2011–2014 What's Trending moved from weekly to daily, partnered with YouTube, raised investment and secured brand partnerships increasing reach (user and follower growth cited in bios: millions of followers overall).

1/1/2012Net Worth: $400,000Source
Confidence
75%
2012Age 29

Participated in philanthropic livestream fundraisers

What's Trending and Lazar participated in charitable livestreams and fundraising events (e.g., Tube-A-Thon, Pablove Foundation streams).

1/1/2012Net Worth: $360,000Source
Confidence
90%
2012Age 29

What's Trending nominated for a Primetime Emmy (Interactive Media)

What's Trending received a 2012 Primetime Emmy nomination for Outstanding Creative Achievement in Interactive Media, Original Interactive Television Programming.

1/1/2012Net Worth: $300,000Source
Confidence
98%
2012Age 29

What's Trending partnership with YouTube (weekly -> daily)

Announced partnership with YouTube in August 2012 to expand What's Trending from weekly to daily programming.

8/1/2012Net Worth: $350,000Source
Confidence
96%
2012Age 29

Participated in 1st Annual Tube-A-Tweet-A-Thon fundraiser

What's Trending participated in the Tube-A-Tweet-A-Thon to raise funds for Covenant House using #Tubeathon (Dec 2012).

12/1/2012Net Worth: $360,000Source
Confidence
80%
2013Age 30

Received seven-figure investment from Bedrocket Media Ventures

What's Trending received a seven-figure investment from Bedrocket Media Ventures to expand production, distribution, and ad sales (June 2013).

6/1/2013Net Worth: $500,000Source
Confidence
74%
2014Age 31

Marriott partnership and 'Millionth Mobile Check-in' celebration

What's Trending was named part of Marriott's development studio slate; Marriott celebrated its Millionth Mobile check-in with Lazar and Jeana Smith as part of the partnership (2014/2015 timeframe).

1/1/2014Net Worth: $650,000Source
Confidence
70%
2014Age 31

HLN development deal with What's Trending

HLN announced a development deal with What's Trending (2014).

1/1/2014Net Worth: $620,000Source
Confidence
90%
2015Age 31

IAWTV Award nominee for Best Live Host

International Academy of Web Television announced Lazar as a nominee for Best Live Host (2015).

1/1/2015Net Worth: $820,000Source
Confidence
90%
2015Age 31

Named one of Cynopsis Media's Top Women in Digital

Cynopsis Media honored Shira Lazar as one of the Top Women in Digital (April 2015).

1/1/2015Net Worth: $760,000Source
Confidence
95%
2015Age 32

Streamy Awards and IAWTV recognition (honor/award mentions)

Profiles list Shira as a Streamy Awards honoree and IAWTV winner for Best Web Series Live Host (exact award years not specified in sources).

1/1/2015Net Worth: $840,000Source
Confidence
50%
2015Age 31

What's Trending partnered with Samsung for CES live coverage

Partnered with Samsung to provide live coverage from the Consumer Electronics Show (CES) in January 2015.

1/1/2015Net Worth: $720,000Source
Confidence
95%
2015Age 31

What's Trending hires James Haffner as COO

What's Trending announced James Haffner as new COO (2015), bringing in an experienced digital executive.

1/1/2015Net Worth: $800,000Source
Confidence
90%
2015Age 31

VH1 announced digital series 'Huge on the Tube' starring Lazar

VH1 announced a new digital series starring Shira Lazar called 'Huge on the Tube' (Feb 2015).

2/1/2015Net Worth: $700,000Source
Confidence
95%
2015Age 31

Announced as West Coast contributor for HLN's 'The Daily Share'

HLN announced Shira Lazar as the West Coast contributor for The Daily Share (March 2015).

3/1/2015Net Worth: $740,000Source
Confidence
95%
2016Age 33

Hosted '#LiveUnlimited' campaign for Muscular Dystrophy Association

Hosted the '#LiveUnlimited' Campaign during Social Media Week in Los Angeles for the Muscular Dystrophy Association (2016).

1/1/2016Net Worth: $920,000Source
Confidence
90%
2016Age 33

Hosted 'Tubeathon' with iHeartRadio for American Red Cross Giving Day

Hosted 'Tubeathon' with iHeartRadio to benefit the American Red Cross' 2016 Giving Day (April 2016).

4/1/2016Net Worth: $900,000Source
Confidence
90%
2016Age 33

Became active broadcaster on Live.ly; hosted 24-hour charity stream

Broadcasted regularly on Live.ly (Musical.ly's live platform), garnered millions of viewers and co-hosted a 24-hour stream benefiting the Pablove Foundation (Nov 2016).

11/1/2016Net Worth: $980,000Source
Confidence
90%
2017Age 33

Featured in Ad Council's 'Champions for Good' series

Highlighted as part of Ad Council's Champions for Good campaign spotlighting industry individuals (March 2017).

3/1/2017Net Worth: $1,040,000Source
Confidence
90%
2017Age 34

Partnership with Sinclair: 'Circa Pop Live with Shira Lazar'

Sinclair Broadcasting Group partnered with Lazar and What's Trending to create 'Circa Pop Live with Shira Lazar' for Circa News' website and Facebook (June 2017).

6/1/2017Net Worth: $1,100,000Source
Confidence
95%
2017Age 34

Correspondent for Syfy's San Diego Comic-Con coverage

Worked as a correspondent for Syfy's coverage of San Diego Comic-Con (summer 2017).

7/1/2017Net Worth: $1,180,000Source
Confidence
90%
2017Age 34

Comcast partnership: 'What's Watchable' interstitial series

Comcast announced a partnership to show a new 'What's Watchable' segment produced by Lazar in between episodes on Watchable (Aug 2017).

8/1/2017Net Worth: $1,150,000Source
Confidence
95%
2018Age 35

Launched 'Adventures In Curiosity' on Facebook Watch

Launched a lifestyle and travel series called 'Adventures In Curiosity' on Facebook Watch (2018).

1/1/2018Net Worth: $1,250,000Source
Confidence
90%
2018Age 35

Became host of 'Let's Go There' on Channel Q / Radio.com

Became the afternoon drive host of 'Let's Go There' weekdays on Channel Q, the national LGBTQ+ station, syndicated on Radio.com (Oct 2018).

10/1/2018Net Worth: $1,300,000Source
Confidence
99%
2019Age 36

Publicly discussed breakup with Bart Baker on podcast

Discussed breakup with Bart Baker on the Syd Wilder podcast (2019).

1/1/2019Net Worth: $1,320,000Source
Confidence
95%
2020Age 37

Conceived and hosted 'Inside Web3' at Audacy / KNX

Conceived, executive produced, and hosted 'Inside Web3', airing on KNX News and syndicated across multiple talk news stations in California (2019-2021 timeframe).

1/1/2020Net Worth: $1,550,000Source
Confidence
80%
2020Age 37

Expanded into Web3 advising and consulting

Began advising and consulting companies in cryptocurrency, NFTs and metaverse spaces; launched audio show 'Women in Web3 Weekly' (approx. 2020 onward).

1/1/2020Net Worth: $1,500,000Source
Confidence
85%
2020Age 37

Co-founded PeaceInside.Live (wellness platform)

Launched PeaceInside.Live, a virtual wellness community offering classes, workshops, retreats and workplace programs during COVID-19 quarantine (April 2020).

4/1/2020Net Worth: $1,450,000Source
Confidence
95%
2021Age 38

What's Trending launches weekly LGBTQ news show with Revry

What's Trending launched a weekly LGBTQ news show in co-production with Revry (2021).

1/1/2021Net Worth: $1,650,000Source
Confidence
95%
2021Age 38

Co-author: 'The JOMO Journal' (publication; approximate)

Listed as co-author of The JOMO Journal: A Daily Practice for the Joy of Missing Out (publication date approximate, included on her bio).

1/1/2021Net Worth: $1,680,000Source
Confidence
60%
2022Age 39

Ended hosting 'Let's Go There' (audacy tenure noted 2018–2022)

Hosted 'Let's Go There' on Channel Q from 2018 through 2022 (bio indicates tenure through 2022).

1/1/2022Net Worth: $1,750,000Source
Confidence
90%
2024Age 41

Estimated net worth reported in online profiles

Online biographical profiles and summary estimations list Shira Lazar's net worth around $2,000,000 (reported estimate in public bios as of late 2024).

1/1/2024Net Worth: $2,000,000Source
Confidence
60%
2025Age 42

Ongoing: Speaker engagements at SXSW, CES, NAB, VeeCon (multiple years)

Regular keynote/speaker at major conferences including SXSW, CES, NAB and VeeCon across her career; continues to speak on digital media, AI and Web3 topics.

1/1/2025Net Worth: $2,100,000Source
Confidence
85%

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