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Jess Douglas

Born 1973 · Age 52

Australian endurance mountain biker, multiple-time World Solo 24-hour MTB champion, coach and small-business owner from Geelong/Forrest, Victoria. Began cycling aged 4; overcame Hodgkin's lymphoma as a teen; rose to elite endurance MTB racing from 2005 onward and founded/ran MTB coaching and retail businesses with her husband Norm.

Total Events
63
Career Span
45 years
Peak Net Worth
$150,000

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Life & Career Timeline

1973Age 0

Born in Geelong, Victoria, Australia

Jessica Douglas was born in Geelong, Victoria, Australia.

1/1/1973Source
Confidence
98%
1977Age 4

Introduced to bicycling

Her father put her on a bicycle on her 4th birthday; she describes a lifelong passion for cycling from this point.

1/1/1977Source
Confidence
95%
1987Age 14

Diagnosed with Hodgkin's lymphoma

Diagnosed with Hodgkin's disease and underwent chemotherapy while completing Year 9 in 1987; cites cancer as a life-changing experience.

1/1/1987Source
Confidence
98%
1988Age 15

Participated in Great Victorian Bike Ride (school trip)

Took part in a school-organised Great Victorian Bike Ride (helped by teachers); repeated the ride in 1989.

1/1/1988Source
Confidence
90%
1991Age 18

Married Norm; moved to Sydney

Married her husband Norm at age 18; moved to Sydney (December 1991) while Norm was in the Navy; she completed six months of university during this period.

12/1/1991Source
Confidence
95%
1992Age 19

Moved to the Gold Coast

After Norm left the Navy the couple moved to the Gold Coast (November 1992); became involved in local cycling and club criteriums.

11/1/1992Source
Confidence
90%
1993Age 20

First modern mountain bike rides and first MTB race

Introduced to mountain biking by her brother-in-law Rick Douglas; rode Nerang State Forest on a rigid frame and entered her first MTB race and 3-hour enduro.

1/1/1993Source
Confidence
96%
1993Age 20

Reduced cycling late in pregnancy

Around October 1993 (about 6 months pregnant) she reduced riding, switching to swimming and aqua aerobics.

10/1/1993Source
Confidence
90%
1994Age 21

Birth of daughter Saskia

Daughter Saskia was born in January 1994; Jessica returned to cycling by the end of February that year.

1/1/1994Source
Confidence
99%
1995Age 22

Moved back to Geelong

Family moved back to Geelong (June 1995) and Jessica stepped back from the racing community while parenting young children.

6/1/1995Source
Confidence
95%
2005Age 32

Returned to mountain biking at the You Yangs

Reconnected with mountain biking in December 2005 at the You Yangs with friends; joined the Fat Tyre Flyers event and entered an 8-hour enduro (Hard Day at the Office).

12/1/2005Net Worth: $10,000Source
Confidence
99%
2006Age 33

Upgraded equipment (Scott Genius RC) and invested in gear

Upgraded from Scott Reflex 20 to Scott Genius RC in 2006 and made equipment investments that supported elite-level performance.

1/1/2006Net Worth: $22,000Source
Confidence
92%
2006Age 33

First 8-hour Enduro at Whittlesea

January 2006: rode first 8-hour Enduro at Whittlesea (female pairs) with Simone Bate — quickly became hooked on MTBo endurance.

1/1/2006Net Worth: $12,000Source
Confidence
95%
2006Age 33

Full first year of racing: 26 races, 13 podiums

In 2006 she completed 26 races in 52 weeks and achieved 13 podium finishes; upgraded equipment and invested in coaching.

1/1/2006Net Worth: $15,000Source
Confidence
96%
2006Age 33

Moved from sport level to Elite competition

After 2006 progress, decided to race with Elite women in 2007 and focused on endurance events (6hr, 12hr, 24hr races).

1/1/2006Net Worth: $16,000Source
Confidence
92%
2006Age 33

13 podiums in first competitive year

In 2006 she achieved 13 podium finishes out of 26 races — an early competitive success that launched her elite ambitions.

1/1/2006Net Worth: $20,000Source
Confidence
95%
2006Age 33

Founded / operated MTBSkills.com.au and Mountain Bike Skills camps (approx.)

Jessica and Norm developed a mountain-bike coaching/skills business (MTBSkills.com.au) and ran MTB camps (e.g., Anglesea, RDS Forrest) — business supported travel and events; exact founding date not specified but active by 2006–2009.

1/1/2006Net Worth: $35,000Source
Confidence
70%
2006Age 33

Invested in formal coaching from expert coaches

Worked with coaches Donna Rae‑Szalinski, Rob Faul & Rob Eva to improve skills and endurance in 2006–2007, accelerating rise to Elite endurance racing.

1/1/2006Net Worth: $22,000Source
Confidence
90%
2006Age 33

Transitioned into coaching and became self-employed

After working as a personal trainer, Jessica left full-time employment to become self-employed and transitioned into cycling coaching (gaining coaching qualifications over subsequent years).

1/1/2006Net Worth: $20,000Source
Confidence
80%
2007Age 34

Moved to Elite Women category (full-time)

After rapid progress in 2006, in 2007 she committed to riding in Elite Women races and building endurance racing capacity.

1/1/2007Net Worth: $24,000Source
Confidence
94%
2007Age 34

Won female SOLO category, Kona 24 (Forrest)

Won the female solo category at the Kona 24-hour event at Forrest (Dec 1–2, 2007), a major national endurance win that helped qualify her for World Solo Championships.

12/1/2007Net Worth: $22,000Source
Confidence
92%
2008Age 35

Multiple media commitments associated with race success

In late 2008 media commitments increased after a string of wins (multiple interviews, local recognition and increased sponsor interest).

1/1/2008Net Worth: $32,000Source
Confidence
90%
2008Age 35

Won Scott 24hr Solo female category (Canberra)

Won the Scott 24hr solo female category later in 2008 in Canberra (national-level 24hr win).

1/1/2008Net Worth: $28,000Source
Confidence
85%
2008Age 35

Signed with Giant / Liv as a sponsor

Around 2008 she secured sponsorship from Giant (Torquay Cycling Factory involvement noted) and later listed Shimano, Schwalbe, Fox, JetBlack, Oakley and others as sponsors/supporters.

1/1/2008Net Worth: $30,000Source
Confidence
90%
2008Age 35

Opened The Corner Store (Forrest) — operating by 2011–2012

The Corner Store in Forrest (bike retail/service/visitor hub) was operating by 2011–2012; Jessica and Norm ran the store as part of their mountain-bike business activities.

1/1/2008Net Worth: $50,000Source
Confidence
70%
2008Age 35

Competed at World Solo 24hr Championships (Canmore, Canada) — 4th place

First trip overseas to race the World Solo 24hr Championships in Canmore, Alberta (late July 2008) and finished 4th overall — powerful learning experience.

7/1/2008Net Worth: $25,000Source
Confidence
90%
2008Age 35

Colac Sportsperson of the Month & new sponsorship with TCF & Giant

November 2008: received Colac Sportsperson of the Month award; secured a new sponsorship relationship with Torquay Cycling Factory (TCF) and Giant Bikes.

11/1/2008Net Worth: $32,000Source
Confidence
90%
2009Age 36

4th place at World Solo 24hr Championships (Canmore) — encouraging result

Placed 4th in the World Solo 24hr Championship (Canmore) again in 2009 (user text references finishing 4th in the world in 2009), fueling motivation for 2010.

1/1/2009Net Worth: $40,000Source
Confidence
75%
2009Age 36

Sold house in Geelong & moved to Forrest

In 2009 Jessica and Norm sold their Geelong house and relocated to Forrest to support their business MTBSkills.com.au and her racing goals.

1/1/2009Net Worth: $35,000Source
Confidence
92%
2009Age 36

Won Australian Solo 24hr Championships (Easter)

Won the Australian Solo 24-hour championships at Easter 2009; prize included airfare to the World Solo 24hr Championships in Canada.

4/1/2009Net Worth: $38,000Source
Confidence
90%
2009Age 36

DNF at Kona 24hr (Forrest) — first DNF in 24hr

November 2009: recorded first DNF (did not finish) in a 24-hour race (Kona 24hr at Forrest) and experienced early signs of burnout after intense multi-24hr seasons.

11/1/2009Net Worth: $36,000Source
Confidence
90%
2010Age 37

Described unique strengths: endurance and methodical race approach

Publicly credited her ability to 'suffer for long times' and to use methodical 'checklist' racing as strengths that delivered 24hr success.

1/1/2010Net Worth: $60,000Source
Confidence
94%
2010Age 37

Public statement on training/tapering & mental approach

After illness during build-up to 2010 Worlds she emphasized quality over quantity in training, mental toughness, presence and methodical race execution.

1/1/2010Net Worth: $60,000Source
Confidence
90%
2010Age 37

Public reflection about '1% rule' and athlete philosophy

Developed and publicised a personal '1% rule' philosophy (improve 1% each week) which she credited for sustained progress from 2006 onward.

1/1/2010Net Worth: $60,000Source
Confidence
95%
2010Age 37

Described winning mantra and race psychology

After the 2010 World win she shared her race mantra and mental strategies publicly: belief, incremental gains and never resting when rivals push.

1/1/2010Net Worth: $60,000Source
Confidence
95%
2010Age 37

Won Australian Solo 24hr Championships (Easter 2010)

Won the Australian Solo 24hr Championships again at Easter 2010 and intensified training toward the World Solo 24hr Championships in Canberra in October.

1/1/2010Net Worth: $42,000Source
Confidence
92%
2010Age 37

Competitor field milestone at 2010 Worlds: ~400 solo riders

At the 2010 World Solo 24hr Championships she noted the massive field of roughly 400 solo riders and a substantial field of women competitors.

1/1/2010Net Worth: $60,000Source
Confidence
90%
2010Age 37

Described as a role model for female athletes

By 2010–2013 she framed herself as a strong female role model across age brackets and emphasized the importance of longevity and adaptation in sport.

1/1/2010Net Worth: $60,000Source
Confidence
90%
2010Age 37

Described the scale of support team needed for 24hr racing

Emphasized husband Norm as primary support and described the critical role of a dedicated support crew in 24-hour racing success.

1/1/2010Net Worth: $60,000Source
Confidence
95%
2010Age 37

Won World Solo 24hr Championship (Mt Stromlo, Canberra)

October 2010: won the World Solo 24-hour Mountain Bike Championships at Mt Stromlo, Canberra; prevailed in a tight battle and finished 13 minutes ahead of the next competitor.

10/1/2010Net Worth: $60,000Source
Confidence
95%
2010Age 37

Took an extended rest after 2010 World win

After the October 2010 world win she rested from structured training in October–December 2010 and experienced a period of depression and re-evaluation.

10/31/2010Net Worth: $58,000Source
Confidence
90%
2011Age 38

Won Croc Trophy and other stage races; renewed focus

2011 highlights include 5th at Otway Odyssey, 1st at Alice Springs multi-day MTB event, winning the Croc Trophy in October 2011 and the inaugural Forrest Festival stage race.

1/1/2011Net Worth: $60,000Source
Confidence
92%
2011Age 38

Second DNF at Australian 24hr Champs and publicly retired from 24hr racing

At Easter 2011 she recorded a second DNF at the Australian 24hr champs and announced retirement from 24hr racing (openly retired that year), then refocused on other events.

1/1/2011Net Worth: $56,000Source
Confidence
94%
2011Age 38

Planned expansion: more MTB Skills instructors and new Corner Store location

Around 2011 she reported plans to expand The Corner Store into another location and to deploy additional Mountain Bike Skills instructors to Canberra and Taree.

1/1/2011Net Worth: $60,000Source
Confidence
70%
2012Age 39

Competed strongly in multi-discipline formats (Super D, XCO, point-to-point)

Raced Mt Buller national round (3-day schedule: Super D, XCO & point-to-point) and enjoyed the multi-discipline format in 2012.

1/1/2012Net Worth: $90,000Source
Confidence
90%
2012Age 39

World Solo title contributed to international profile

Winning the 2012 World Solo 24hr Championship at Finale Ligure increased her international profile and coaching/business visibility.

1/1/2012Net Worth: $120,000Source
Confidence
90%
2012Age 39

Re-established elite race program with coach

In 2012 she returned to following a coached program, describing this phase as a 'second child' of her racing life — more relaxed and experienced.

1/1/2012Net Worth: $90,000Source
Confidence
90%
2012Age 39

Won World Solo 24hr Championship (Finale Ligure, Italy)

Jessica reports winning the World Solo 24-hour Mountain Bike Championship at Finale Ligure, Italy in 2012 (again becoming World Champion).

1/1/2012Net Worth: $90,000Source
Confidence
92%
2012Age 39

2nd place at Kona Odyssey and strong national results

In 2012 she finished 2nd at the Kona Odyssey (1 minute 16 seconds behind Peta Mullens) and recorded other strong national results while following a coached program.

1/1/2012Net Worth: $68,000Source
Confidence
90%
2012Age 39

Listed business partnership roles with husband Norm

Jessica and husband Norm ran multiple enterprises together (MTB Skills, The Corner Store) with Norm acting as key operational partner and sponsor (Norm Douglas enterprises).

1/1/2012Net Worth: $110,000Source
Confidence
95%
2012Age 39

Acknowledged sponsors/supporters list publicly

Publicly acknowledged core sponsors/supporters including Giant, Shimano, Schwalbe, Fox, Jetblack, Oakley and Nak hair products (2012 listing).

1/1/2012Net Worth: $90,000Source
Confidence
95%
2012Age 39

Celebrated 20 years of marriage and continued elite racing

Jessica and Norm celebrated 20 years of marriage in 2012; she lived in Forrest 4+ years and raced selectively (Mt Buller nationals, Wildside) while balancing business and family.

1/1/2012Net Worth: $65,000Source
Confidence
95%
2012Age 39

Received prize support (airfares) after national wins

Following the 2009 Australian Solo 24-hour win she received prize support including flights to an overseas world championship — example of prize/sponsor support that aided career.

1/1/2012Net Worth: $70,000Source
Confidence
85%
2012Age 39

Listed sponsors and business supporters publicly

By 2012 sponsorship and supporters listed included Giant, Shimano, Schwalbe, Fox, Jetblack, Oakley, Nak hair products and Norm Douglas enterprises (husband/family support).

1/1/2012Net Worth: $90,000Source
Confidence
95%
2012Age 39

Maintained elite racing while running businesses and parenting

In 2012 she balanced elite racing, coaching, business operations (Corner Store, MTBSkills) and family life; emphasized racing 'because I want to'.

1/1/2012Net Worth: $95,000Source
Confidence
95%
2013Age 40

Contested 2013 World Solo 24hr Championships (Canberra)

In 2013 she prepared to contest the World Solo 24hr Championships in Canberra following her 2012 world title.

1/1/2013Net Worth: $95,000Source
Confidence
85%
2013Age 40

Continued to promote the '1% rule' as coaching philosophy

Used the '1% rule' as a central coaching and personal-development message when mentoring athletes and writing about training.

1/1/2013Net Worth: $98,000Source
Confidence
90%
2013Age 40

Turned 40

Jessica turned 40 in February 2013; in Sept 2013 she noted having won the 2012 world title and preparing for the 2013 world champs in Canberra.

2/1/2013Net Worth: $95,000Source
Confidence
99%
2018Age 45

Public commitment to continuing coaching and local club racing

Planned to re-engage in road racing with local clubs and prioritized coaching and helping athletes achieve long-term potential.

1/1/2018Net Worth: $150,000Source
Confidence
95%
2018Age 45

Described primary role as full-time cycling coach

By 2018 Jessica was working full-time as a cycling coach and mentor, focusing on helping athletes reach potential; stopped running MTB events.

1/1/2018Net Worth: $150,000Source
Confidence
98%
2018Age 45

Personal milestone: expecting first grandchild

In August 2018 she reported that she was about to become a grandmother.

1/1/2018Net Worth: $150,000Source
Confidence
97%
2018Age 45

Planned racing & travel for 2019 (Cyclo-cross, France trip)

Planned trip to France in 2019 for fun and to race Cyclo-cross in 2019; signed up for You Yangs Yowie 99km MTB marathon and Alfred 6hr MTB race in Bright.

8/1/2018Net Worth: $150,000Source
Confidence
90%
2018Age 45

Retired from 24-hour racing; full-time cycling coach

By August 2018 she had retired from 24-hour solo racing, was working as a full-time cycling coach, had been living in Geelong for ~3 years and was about to become a grandmother.

8/1/2018Net Worth: $150,000Source
Confidence
98%