Alix Earle
Born 2000 · Age 25
American social media personality known for TikTok "Get Ready With Me" videos and the so-called "Alix Earle effect"; podcaster and influencer who leveraged college-vlog authenticity into major brand deals, media appearances and investments.
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Life & Career Timeline
Born in Monmouth County, New Jersey
Alix Ashley Earle was born in Monmouth County, New Jersey to Thomas 'TJ' Earle and Alisa Maniaci.
New York Post reports father's affair with Ashley Dupré
New York Post reported that Alix's father was having an affair with Ashley Alexandra Dupré (connected to the Eliot Spitzer scandal).
Parents divorced
Alix Earle's parents divorced (her father later remarried Ashley Dupré the same year).
Father married Ashley Alexandra Dupré
Thomas 'TJ' Earle married Ashley Alexandra Dupré in October 2013.
Graduated Red Bank Catholic High School
Earle graduated from Red Bank Catholic High School (New Jersey).
Matriculated at University of Miami
Began attending the University of Miami (would later graduate with a marketing degree).
Early viral college content with roommate Sandra/Xandra Pohl
Early viral growth tied to college vlogs and videos with friend Xandra (Sandra) Pohl during freshman year at UM.
Started posting on TikTok
As a University of Miami freshman Alix began posting on TikTok; first known video showed her and friends in outfits made from trash bags.
GRWM white eyeliner trend influence
Her makeup tutorials — especially white eyeliner techniques — inspired copycat tutorials and product demand surges.
Severe acne/cyst episode prompts candid content
In summer 2022 a facial cyst led to acne; after initial reluctance, she posted about it and shifted toward candid GRWM videos.
Shift to 'Get Ready With Me' (GRWM) format
After the acne video went well, Earle began regularly posting GRWM videos showcasing makeup routines and personal stories.
Relationship: dated MLB player Tyler Wade (late 2022)
Earle dated baseball player Tyler Wade for about three months in late 2022; the relationship was chronicled on TikTok and ended in December.
Posted viral college apartment 'room tour' video
Posted a candid room tour of her messy college apartment which resonated with fans (Dec 2022).
Mass follower growth (end of 2022)
Earle gained explosive growth on TikTok — reported to have accumulated roughly 2 million new followers by the end of 2022; one tracker showed 600k in six days in Dec 2022.
Attended Miley Cyrus New Year's Eve party (Miami)
Shared GRWM preparing for a VIP night at Miley Cyrus's New Year's Eve party in Miami (Dec 2022).
Friendship & creative partnership: Xandra Pohl
Longstanding friendship and creative collaboration with fellow TikToker Xandra (Sandra) Pohl since freshman year, a recurring element of her content.
Met Tyler Wade for lunch in LA, confirmed breakup
In early January she traveled to LA and met Wade for lunch and publicly confirmed they were broken up but on good terms.
‘Alix Earle effect’ recognized in media
Widespread media coverage noted that products Earle endorsed often sold out quickly — dubbed the 'Alix Earle effect'.
Media recognition across outlets (People, WSJ, Insider, Rolling Stone etc.)
Multiple major outlets ran profiles and features on Earle in 2023-2024 (People, Rolling Stone, WSJ, Insider), cementing mainstream status.
Public discussion of elective cosmetic surgery journey
Earle publicly discussed her decision to have a breast augmentation and documented the process with followers as part of her commitment to transparency.
Reported involvement in Bitcoin mining
Forbes noted Earle had found success in bitcoin mining (mentioned in 2023 profile summarizing earnings/net worth).
Continued multi-platform expansion (Instagram/YouTube growth)
By late 2023 she had millions across platforms (e.g., ~6.1M TikTok and ~3.2M Instagram reported Nov 2023).
Attended Hailey Bieber Rhode event and Rare Beauty launch
Invited to industry events including Rhode skincare event (Jan 2023) and Rare Beauty product launch where she sat with Selena Gomez (Dec 2022/Jan 2023 timeframe).
Attended New York Fashion Week
Earle attended NYFW in February 2023 and posted fashion-related content.
Attended Rolling Stone Super Bowl Party
Earle attended the Rolling Stone Super Bowl Party (Scottsdale) and the Super Bowl weekend in February 2023.
Signed with United Talent Agency (UTA)
Earle signed with United Talent Agency (reported by Sports Illustrated), formalizing talent representation.
Profiled by Rolling Stone
Rolling Stone published a feature on Alix Earle's rise to TikTok fame (April 20, 2023).
Graduated University of Miami with marketing degree
Earle graduated from the University of Miami's Herbert Business School with a degree in marketing (May 2023).
Appeared on The Howard Stern Show
Earle appeared on The Howard Stern Show (May 3, 2023) discussing her acne journey, transparency and future plans.
YouTube Creator Award (100k subscribers)
Earle received a YouTube Creator Award for surpassing 100,000 subscribers (2023).
Red carpet/ESPY appearance with Braxton Berrios
Earle and NFL WR Braxton Berrios made a red carpet appearance at the 2023 ESPY Awards (July 12, 2023).
Named to Forbes 30 Under 30 (Miami list)
Earle was named to Forbes 30 Under 30 list (2023); Forbes estimated her net worth at approx. $6 million in 2023 and noted involvement in bitcoin mining.
Signed deal with Alex Cooper's The Unwell Network
Earle inked a deal with The Unwell Network (Alex Cooper's talent/podcast network) as part of an expansion into podcasting (Aug 2023).
Endowed the Alix Earle Scholarship at Miami Herbert
Earle endowed a scholarship for students at Miami Herbert Business School (reported Aug 5, 2023).
Launched 'Hot Mess with Alix Earle' podcast
Debuted her podcast 'Hot Mess with Alix Earle' produced by The Unwell Network (September 2023).
Podcast briefly unseats The Joe Rogan Experience on Spotify charts
Upon debut, 'Hot Mess' briefly reached #1 on Spotify podcast charts, overtaking The Joe Rogan Experience.
Spoke publicly about eating disorder and body dysmorphia
Earle revealed struggles with an eating disorder and body dysmorphia during high school (October 2023).
Confirmed relationship with Braxton Berrios
Earle confirmed her relationship with Miami Dolphins WR Braxton Berrios (first called him her boyfriend on a Call Her Daddy live in Chicago; Nov 2023).
TikTok follower milestone (publicly reported)
Public profile metrics continued to grow — various sources report multi-million follower counts in 2024 (platform totals vary by date).
Appeared in The Kid Laroi 'Girls' music video
Earle appeared in the music video for The Kid Laroi's single 'Girls' (June 2024).
Invested in canned cocktail brand SipMargs
Earle became an investor and brand partner for SipMargs, a canned cocktail margarita brand (reported 2025).
YouTube channel metrics reported
Reported YouTube subscribers for her channels: 'Hot Mess with Alix Earle' ~270k and 'Alix Earle' ~181k (reported May 12, 2025).
Announced as contestant on Dancing with the Stars Season 34
Earle was announced as a competing celebrity on season 34 of Dancing with the Stars (May 2025).
Named to TIME100 Creators list
Earle was named to the inaugural TIME100 Creators list, recognizing influential digital creators globally (July 2025).
Key Achievement Ages
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