Deel

39 major milestones

Deel is a San Francisco–based HR and payroll technology company that helps companies hire, pay, and manage international employees and contractors (EOR, payroll, HRIS, payments).

Latest Valuation
$12,000,000,000
6 Funding Rounds

Company Timeline

Years 0-4

Accepted into Y Combinator accelerator

Deel joined Y Combinator soon after founding, accelerating early product iteration and go-to-market.

Year 02019

Initial product: contractor payments MVP

Launched an MVP focused on paying international contractors; later pivoted/expanded into compliance and EOR services.

Year 02019

Company founded

Deel founded by Alex Bouaziz, Shuo Wang and Ofer Simon (Bouaziz and Wang met at MIT). Started to solve international hiring, payroll and compliance.

Year 02019

ARR milestone — early traction during pandemic

Benefited from the remote-work surge; reached early ARR figures and onboarded many YC companies as customers.

Year 12020

Series A — $14M led by Andreessen Horowitz (a16z)

Raised $14M Series A to scale product and operations as remote work accelerated during COVID-19.

Year 12020

Series B — ~$30M led by Spark Capital

Raised a Series B (reported as $30M / sometimes reported as $48M) to expand payroll, compliance and global footprint.

Year 12020

ARR milestone — $54M ARR reported (2021)

Reported ARR growth to roughly $54M for 2021 (jump from earlier year), demonstrating rapid revenue expansion.

Year 22021

Series C — $156M at roughly $1.25B valuation (unicorn)

Raised $156M in Series C (led by YC Continuity and participation from a16z), becoming a unicorn at ~ $1.25B valuation.

Year 22021Valuation: $1,250,000,000

Acquisition — Zeitgold

Acquired Zeitgold (payroll/bookkeeping software) to strengthen in-house payroll capabilities.

Year 22021

Series D — $425M at $5.5B valuation

Raised $425M led by Coatue and DST Global, scaling product, global entities and go-to-market.

Year 22021Valuation: $5,500,000,000

ARR milestone — $100M ARR (reached in ~20 months since $1M)

Hit $100M ARR (timeline cited as reaching ~$100M ARR by Q1 2022 / within ~20 months of $1M), marking rapid SaaS scale.

Year 32022

Global footprint expansion — entities & countries

Expanded Employer of Record (EOR) and entity footprint to legal entities in 100+ countries and payroll teams in 70+ countries.

Year 32022

Strategic funding — $50M (Emerson Collective participation) at $12B valuation

Raised $50M in a round including Emerson Collective; company valuation reported at about $12B.

Year 32022Valuation: $12,000,000,000

Acquisition — Legalpad (immigration startup)

Acquired Legalpad to beef up immigration/visa support and services for global hires.

Year 32022

Profitability milestone — EBITDA positive since Sept 2022 (reported)

Reported to be EBITDA positive starting in September 2022 with strong gross margins.

Year 32022

Acquisition — PayGroup completed

Completed acquisition of Australian-based payroll company PayGroup to expand payroll capabilities and APAC presence.

Year 32022

Customers milestone — 15,000+ customers (reported in 2023)

Reported serving over 15K customers across industries, including large brands like Shopify, Nike, Dropbox and others.

Year 42023

Acquisition — Capbase (equity/people development startup)

Acquired Capbase to enter equity management / people-development features.

Year 42023

Regulatory scrutiny — CA senator requests investigation

California state senator Steve Padilla formally asked state labor agency to investigate the misclassification allegations.

Year 42023

Allegations of worker misclassification become public

Former workers alleged they had been misclassified as independent contractors; company denied the claims.

Year 42023

Years 5-9

Acquired additional companies (Roots, Safeguard Global payroll division, others) — consolidation push

By end of 2024 Deel had completed ~11 acquisitions (including Roots, Safeguard Global's payroll division among others) to own more payroll and HR infrastructure.

Year 52024

Created 'Future of Work' advisory board

Launched advisory board with former U.S. officials (Elaine Chao, Heidi Heitkamp, Seth Harris, Charlotte Corley) to advise on policy and future-of-work issues.

Year 52024

Product launch — Deel HR and Equipment / Engage features expanded

Expanded product portfolio into Deel HR (global HRIS), Deel Equipment (device leasing/management), Deel Engage (talent development) and more HR features across the platform.

Year 52024

Acquisition — Zavvy (HR/development software)

Acquired Zavvy to deepen people-development and onboarding features as part of consolidation strategy.

Year 52024

Acquisition — PaySpace (African payroll engine); crossed $500M ARR

Acquired African payroll provider PaySpace and announced crossing $500M in ARR, expanding African footprint.

Year 52024

Acquisition — Hofy (IT device management)

Acquired Hofy to build in-house IT equipment/device management offering (Deel Equipment).

Year 52024

Acquisition — Atlantic Money (London-based payments/FX)

Acquired Atlantic Money to bolster European payment infrastructure and FX capabilities.

Year 52024

Acquisition — Assemble (compensation management)

Acquired compensation-management startup Assemble to strengthen pay/compensation tooling.

Year 52024

Product & integrations — payroll, HRIS and accounting integrations

Expanded product suite (Deel HR, payroll engines, instant contractor payments, USDC payroll funding) and integrations with QuickBooks, Xero, NetSuite and others.

Year 62025

Federal RICO lawsuit filed (allegations re: money laundering / sanctions)

A federal RICO complaint alleged Deel facilitated evasion of sanctions and violated money transmission rules; Deel denied wrongdoing and filed a motion to dismiss.

Year 62025

Compliance infrastructure expansion — DPayments obtains multi-state money-transmission licenses

Deel's DPayments subsidiary reported securing 26 US state money-transmission licenses as part of payments/compliance expansion.

Year 62025

IPO readiness statement from CEO

CEO Alex Bouaziz said in public comments that Deel is preparing for a potential IPO (as soon as 2026 or later).

Year 62025

Secondary share sale — $300M; General Catalyst added to cap table; reported $800M run rate

Completed a ~$300M secondary share transaction that added General Catalyst to the cap table; CEO reported an $800M annual revenue run rate.

Year 62025Valuation: $12,000,000,000

Headcount milestone — ~5,000 employees reported

Reported having ~5,000 employees (Wikipedia reference, Feb 2025).

Year 62025

Rippling sues Deel (allegation of corporate espionage)

Rippling filed suit accusing Deel of corporate spying; Deel denied the allegations. Dispute escalated with counterclaims/amended filings later.

Year 62025

Acquisition — Safeguard Global payroll division (announcement/closure period)

Reported acquisition of Safeguard Global's payroll division as part of building owned global payroll infrastructure (date reported in early 2025 coverage; deal included in 11 acquisitions count).

Year 62025

Legal action / counterclaims — Deel amends complaint against Rippling

Deel filed an amended complaint accusing a Rippling employee of repeated infiltration and theft of proprietary EOR product IP; dispute ongoing.

Year 62025

Company reports larger headcount — 6,500+ team members (company blog)

Company blog (June 3, 2025) claimed 6,500+ team members in 100+ countries and 35,000 customers — indicates rapid headcount growth.

Year 62025

Revenue milestone — surpassed $1B annual run rate; 75% YoY growth

Deel announced surpassing a $1 billion annualized revenue run rate in Q1 2025, reporting 75% year-over-year revenue growth and 35,000 customers and 1.25M workers on platform (company statement).

Year 62025Valuation: $12,000,000,000